This is Marketing

I'm a follower of Seth Godin's teachings. I believe that a Product/Service should always aim at being Remarkable and i believe that Marketing is about telling Stories.

Stories make the Brain connect, it's the best form of Neuromarketing and the best form of Content Marketing. Still Storytelling is an art that brands need to improve and craft.

Adidas did it right,this is good Marketing.

This Youtube Video has everything good Marketing should have, a real Story. Adidas is the center of the Story but the Story is not fake.
This Story unlike many others is touching, it provides value to the brand by not visiting the factory or saying that "Our employees focus on the customer".

Adidas got it right, hope other Brands that try to tell Stories can see the value in this piece of Video.